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It is important that your web design is attractive and easy to use for your potential customers, and also that the design takes into account how non-human search engines will search and index the site. This might mean that some of the flashier components of site design, such as splash pages and pop-up windows, need to be omitted so that the site will not be ignored by search engines. If you are unsure whether your site design is impacting your traffic generation positively or negatively, conduct a search engine position analysis. If your rankings are lower than you would like, try revising part of the design and see if that helps.