Read these 9 Increase Web Traffic Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Web Traffic tips and hundreds of other topics.
Highlighting a generic call to action such as "click here" or "link here" does nothing to differentiate your web site from others'. Also, highlighting such terms misses a key opportunity to highlight a keyword that is meaningful to your company and, more importantly, to your audience. Therefore, if you are chiropractor placing a link on a health web site's back pain page, do not craft a link that says "Click here if you have back pain" (with "click here" hyperlinked); instead, try a unique call to action that emphasizes the keyword, such as "Get relief for your back pain now." (with "back pain" hyperlinked). Leverage your web metrics and keyword tracking tools to identify which keywords are most likely to generate qualified traffic a partner site to your site.
Thousands of e-mail-based discussion lists and Usenet news groups populate the Internet. Such communities are extremely targeted and are comprised of people with very specialized interests, and they can be excellent forums in which to market your products and/or services. Simply posting your expertise for others to read, sharing your knowledge, and even posting a question will open lines of communication with potential customers and others in your industry. Adding a signature with your company's name and URL, at least, will do the marketing for you. Though participating in a range of forums may be time-consuming, the benefits include that people will get to know and trust you, visit your site, and eventually do business with you. You can also take content from sites like these to create an interesting FAQ - a sure hit with search engines to drive organic traffic. You can also designate specific landing pages for newsgroup visitors. Track web site visitors throughout your site and see what they buy!
To increase web traffic to your site is just the first challenge: once you have a visitor, you turn him or her into a customer. Visitors will want not only to get a product description and price, they will also be interested in knowing others' opinions on the product. Featuring testimonials – or even reviews – on your site will provide visitors with even more relevant information, and can help build your credibility with potential customers. Use your web logs to track users and their path throughout your site. All of this web metric data may seem overwhelming but when you watch someone travel through your testimonial pages and go on to buy, you can develop a more effective ongoing strategy.
Using a secure server (https://) when collecting personal information from users is good practice for their safety and yours. Google AdWords requires that you use a secure server on the parts of your site where you collect personal information from users that found you through Google. This requires some strategic design, however, as the use of secure server sites can make search engines ignore you and stem the growth of your organic traffic. Consider linking from your ad directly to a secure page that is NOT your home page to make sure that you are pursuing a design that supports both your Pay-Per-Click campaign goals and your search engine ranking goals.
The online marketing landscape is saturated with companies that make big promises about how much web traffic they can generate for you. To make the most of your online marketing efforts, it is important that you identify which partners can both deliver on their promises and help you meet your specific goals. Before you sign up with an e-mail service, do some research on what kind of audience they target. If you target young adults who like gaming, it won't really help you to have your e-mails distributed to a middle-aged audience looking for luxury goods, and vice versa. If you find a Pay Per Click engine that you've not heard about before, ask them for testimonials before signing up with them. Finally, beware of deals that sound too good to be true – they usually are.
Diversifying your marketing efforts will broaden the audience you reach and spread out your resources, help you maximize the effectiveness of your marketing budget and, ideally, set you up as a trusted partner in your field. Optimizing your site so that it receives high rankings in search engines is an iterative process that will drive organic traffic in the long run. Running Pay Per Click campaigns based on keywords, products and services is an effective way to test new sites and products, and drive targeted traffic in the short term. Creating a network of reciprocal links with legitimate complementary sites is an inexpensive way to get your name out to audiences that are tangential to your target audience, and recommendations that you receive through affiliate programs can increase your credibility. A focused e-mail marketing campaign that offers valuable information to customers will help set you up as a trusted source for your audience, as will your participation in topical newsgroups and publication of articles and newsletters in your industry. Using a combination of these tactics will let you spread out your capital while you build a reputation. Ensure your success by monitoring your multi-pronged online marketing campaign with web metrics analysis tools.
Your existing customer base can be a goldmine. Not only are your customers more likely to purchase from you in the future, but they are a virtually captive audience whose opinions you can solicit when you want improve your site and sales. Do not be afraid to ask your customers what they like and dislike about your business, in general and relative to competitors. Ask them what they would like to see, and what products they are looking for. Understand the challenges they face and how they respond to those challenges. This information will give you special insight to you target audience and can help you focus and personalize your products, web site, and marketing campaigns to respond to your customers' needs and desires. As you use this information to redesign or start new marketing campaigns, use your site tracking analysis tools to understand what kind of activity these campaigns generate.
Quality content and incoming links from related websites are the most important factors the search engines use to determine relevance. Page content should include your targeted keywords in H1-H3, ALT, TITLE and META Tags, as well as in paragraphs and links, with zero keywords repeated twice in a row. Incoming links should contain the keywords in the link text. You may also research the value of xml sitemaps and the Robots.txt file for other optimization opportunities.
|Jennifer Mathes, Ph.D.|