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While free search engine submission (or registration) is still available, there has been an increase in "paid participation" programs offered by search engines. Using paid participation often speeds up the posting process, and does tend to generate more engine-driven traffic for your web site. Therefore, you ought to establish a search engine submission budget to ensure that your site is covered. This budget does not have to be extensive – Yahoo!, for example, charges about $300 for a year of coverage, with incremental charges for expedited service. Do take into consideration, however, which sites you want to have a pay to submit to. Yahoo! and Google are among the largest, but if you have a more niche site, you might want to consider other directories and crawlers. Keyword tracking, web site analysis, and your previous campaign results that your have captured using web tracking tools to gauge which directories and engines you want to target.