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Just like offline business relationships are two-sided, your online network must also be reciprocal. If you identify a site that you would like to have link to your products and services, chances are that that site would benefit from exposure to your audience, as well. When contacting a potential partner about a link, take the time to tell them about your audience and product so that the value and relevance of your site to their audience is apparent. You can help quantify the reach of your site by conducting site traffic analysis and sharing results, such as number of unique visitors and rate of conversion, with potential partners to support your value proposition.