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If you are launching a new product or even a new site, you will want to figure out what the best keywords will be. Purchasing some inexpensive, relevant search terms will let you drive some targeted traffic to your site to gauge how well your product or site will do in the marketplace. Based on the results of this kind of inexpensive test, you can make quick changes to your website or product description. Once you have fine-tuned these things, you can spend a larger amount of money on more expensive keywords for a PPC campaign and larger search engine optimization effort.