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Ethical business behavior decrees that you must disclose your relationship to other sites or distributors if you are paid to link to them or to promote their products. You can simplify this process by including the term. Insert the word "affiliate" (if you're an affiliate) or "distributor" (if you're a distributor) in your ad text or title. Web metrics are the key to success for affiliate and distributor programs so keep that in mind when you design your campaign.