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If you are a local business and are looking for clicks-through from potential customers in your target geography, it makes good sense to include your location in your ad text. Also, emphasizing what it is your company does may be more valuable than including your company name, should space be tight. That way, people looking for a masseuse in San Francisco could find Sandra's Massage even if they don't know Sandra! If you are a “household name,” do consider including your company name in the text, as well.