Buy a text ad in an e-mail newsletter.

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Web Advertising Management and other Web Traffic topics.

Are text ads effective marketing tools, or too old-fashioned?

Buy a text ad in an e-mail newsletter.

Small text ads in e-mail newsletters can give you real bang for your buck. Look for e-zines that are targeted at audiences that overlap with your target market, and shop around for attractive rates. Because most e-zines are run by small publishers and nontraditional publishers, they are less-sophisticated about their rate structures and you can find low-priced ad space. This space is another great opportunity to provide a link to your site, concise information about what your company does, or even current promotions and offers. Use your web metrics to calculate your ROI on ads run in email newsletters and e-zines. If one ad doesn't seem to be generating high site traffic, shop around for a new source in your target market.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Web Traffic Tip Site? Request a Tip Now!

Guru Spotlight
Joe Wallace