Search 123 distributes advertisements to Juno and NetZero. They require $50 to open an account, and bids for keyword listings start at 5 cents. Search 123's major selling point for some customers is that there is no editorial review process, and, therefore, no time between submitting an ad and having it listed. Search123 may not appeal to customers seeking ad advice and review, and the initial minimum deposit is on the higher end amongst competitors.

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