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On some search engines, you can submit a URL as often as once a day. As you continue to fine-tune which are your most valuable keywords, you can update your title, meta, and meta description tags and also your top- and bottom-of-the-page content to include those keywords. Understand that your prospective customers will use different search words and that those search words will evolve over time, so it is insufficient to simply do a single set of keyword analysis and tag- and content-development. Keep up to date with keyword evolution through the use of web tracking tools.