July 30, 2010, Newsletter Issue #130: Direct visitors to the product, service or content they seek – not just the home page

Tip of the Week

When you spend money on PPC advertising, you want those ads to focus the visitor in on the product, service or content you mean for them to see. When choosing the URL path for each keyword, remember that it is best to direct the user directly to the product they seek. For example, if you sell "bamboo toothpicks", and the keyword you are bidding is "bamboo toothpicks," you should direct users clicking on your "bamboo toothpicks" ad to the "bamboo toothpicks" portion of your web site, rather than to the homepage or – worse – the “paper napkins” page. A direct route from your ad to your product will sell more products and yield a better return on your PPC marketing investment.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Web Traffic Tip Site? Request a Tip Now!


Guru Spotlight
Candi Wingate