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March 16, 2007, Newsletter Issue #55: Leverage image and alt tags to include keywords.
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Tip of the Week
Some search engines look at image and alt tags as part of their algorithms. Take advantage of this and potentially increase your web site ranking by renaming your image and alt tags with your keywords. For example, instead of having the picture on your homepage named, "image1.jpg", change the name to include one of your keywords.
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