December 7, 2007, Newsletter Issue #89: Track your web site's performance over the short and the long-term.

Tip of the Week

Using web tracking software, you can generate daily, weekly, and monthly reports and charts that will quickly show whether traffic is increasing or decreasing, and can even show you average pages-per-visitor views over time. Trends such as these are interesting and valuable in analyzing the impact of planned actions - such as the launch of an on-line publicity campaign, the agreement to exchange web links with other sites, or the start of search engine positioning services.

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