Web Traffic Links


WebTraffic
WebTraffic Tip Book
Email Marketing Campaigns
Publish an Online Newsletter or E-Zine.
Rent targeted e-mail lists.
Install a "Signature" in your e-mail program.
Write powerful headlines for your e-mails.
Improving Search Engine Ranking
Provide as much rich and relevant content as you can to drive qualified visitors to your site.
Place most important keywords at the start of your meta description tag.
Absolutely use your keywords in the body of your text.
Hard code URLs into your site map.
Create rich content that is also sound content.
Do not duplicate content.
Create a search engine submission budget.
Correlate web design and search engine optimization.
Increase Web Traffic
Apply due diligence when choosing marketing tools and partners.
Make sure your site has an e-mail capture form.
Promote your site in news groups and mailing lists.
Use a secure server for collecting personal information from users.
Feature testimonials from satisfied customers.
Take a multi-pronged approach to marketing your web site.
Leverage your customer relations to evolve your site and offers.
Make sure referring links hyper-link your targeted keyword - and something generic, such as "click here."
How to Rank Higher in the Search Engines
Internet Marketing Campaigns
Implement an affiliate program that provides incentives for customers.
Know your options: Overture.
Know your options: FindWhat.com.
Know your options: Search123.
Know your options: Enhance Interactive.
Know your options: Google AdWords.
Distribute targeted press releases to relevant media outlets to increase visibility.
Decide whether to prioritize click though rate (CTR) or branding for your Overture PPC campaign.
Leverage your landing pages to educate, convert and cross-sell the user.
Consider supplementing your keyword PPC campaign with listings on Product and Service Pay Per Click engines.
Do not bid more than you can afford.
Do not modify ads that have already been approved by ad services.
Create several ads for each keyword group depending on its scope.
Do not do repeated searches on your own keyword(s).
Make sure that when you delete a keyword, you do it everywhere.
Direct visitors to the product, service or content they seek – not just the home page
Keyword Analysis
Use PPC tracking to identify top search keywords and phrases
Select a range of keywords and keyword phrases.
Include negative keywords to target your listings even further.
Use keyword tracking to understand your audience's preferences.
Use keywords in your hyperlinks.
Do not use keywords in meta tags if the keyword is not in the single page body text.
Focus on a few rich keywords.
Perform a competitor keyword analysis to identify room for differentiation.
Link Popularity
Build links to create a network over which information about your products and services can travel.
Select link partners based on popularity and relevance to your web site.
Avoid link farms.
Feature reciprocal links on your site.
Develop and maintain Link Popularity.
Search Engine Position Analysis
Pursue both search engine optimization and Pay Per Click strategies to increase traffic.
Leverage others' expertise to optimize your site.
Iterate, iterate, iterate: constantly update and maintain your search engine optimization.
Site Submissions and Web Traffic
Understand the difference between directories and engines.
Iteratively tune your keywords and submit them to search engines.
Submit your URL regularly and judiciously.
Plan ahead for your submissions.
Tracking Internet Campaigns
Use PPC tracking analysis understand your visitors and optimize your content
Take a methodological approach to PPC campaign analysis and Return on Investment (ROI).
Use Single Access Page tracking to drive visitors to the content that they are looking for.
Set informed and realistic PPC goals, and track and analyze based on those goals.
Iterate to improve your PPC campaign, and grow based on positive results.
Web Advertisements
Make sure your URL is accurate and works.
Do not create or place ads if your site is under construction.
Do not direct users to a page with pop-up windows.
Make sure your site has a working Back button.
Web Advertising Management
Buy a text ad in an e-mail newsletter.
Consider swapping ad space with other online publishers.
Leverage a combination of PPC campaigns and SEO to achieve long- and short-term goals.
Leverage Pay Per Click engines to inexpensively test new products in the online marketplace.
Know your goals and plan you PPC campaign accordingly.
Plan and set your own limits for PPC campaigns.
Iterate, iterate, iterate: constantly tweak and monitor your PPC campaigns.
Web Metrics
Before you start, understand web metrics and how to use them.
Track individual campaigns to understand which of them are most effective.
Coordinate your online and offline marketing efforts.
Create special URLs that let you track promotions and understand ROI.
Track your web site's performance over the short and the long-term.
Gain insight into your visitors' technical preferences and capabilities.
Have easy-to-load pages that are search engine-friendly.
Use area-based keywords in your Title tag and meta tags.
Create a ‘link to us' page.
Web Site Analysis
Monitor your site and make sure there are no broken links.
Scrutinize your site's top exit pages to identify areas for improvement.
Understand relationship and business impact of visitors, leads, sales and earnings.
Know which page your visitors enter your Web site.
Know which page your visitors use when leaving your Web site.
Web Traffic and Site Design
Add a field to allow users to search within your site.
Use easy-to-read font sizes.
Leverage image and alt tags to include keywords.
Limit the use of Secure Server as a landing or home page.
Writing Web Ads
Use standard, concise grammar and style when writing online advertisements.
Remember “truth in advertising.”
Do not repeat words in a gimmicky way.
Highlight your unique offering, including your location, if your product or service is specific to a location.
Respect and apply all legal standards.
Identify partnerships and other arrangements.
Avoid superlatives, and support your claims.
Develop a unique call-to-action that describes the service or product you provide.
If your goals are truly branding and visitors, fine-tune your ad title to include both and leverage the description to add further details.
Use proper grammar, straightforward language, and proofread!
Web Traffic Newsletter Archive
Before you start, understand web metrics and how to use them.
Coordinate your online and offline marketing efforts.
Correlate web design and search engine optimization.
Create rich content that is also sound content.
Do not duplicate content.
Decide whether to prioritize click though rate (CTR) or branding for your Overture PPC campaign.
Direct visitors to the product, service or content they seek – not just the home page
Do not bid more than you can afford.
Do not do repeated searches on your own keyword(s).
Rent targeted e-mail lists.
Write powerful headlines for your e-mails.
Use a secure server for collecting personal information from users.
Implement an affiliate program that provides incentives for customers.
Know your options: Google AdWords.
Know your options: Overture.
Create several ads for each keyword group depending on its scope.
Feature reciprocal links on your site.
Use keywords in your hyperlinks.
Iterate, iterate, iterate: constantly update and maintain your search engine optimization.
Pursue both search engine optimization and Pay Per Click strategies to increase traffic.
Plan ahead for your submissions.
Make sure your site has a working Back button.
Consider swapping ad space with other online publishers.
Leverage a combination of PPC campaigns and SEO to achieve long- and short-term goals.
Know your goals and plan you PPC campaign accordingly.
Track individual campaigns to understand which of them are most effective.
Limit the use of Secure Server as a landing or home page.
Add a field to allow users to search within your site.
Identify partnerships and other arrangements.
Use standard, concise grammar and style when writing online advertisements.
Install a "Signature" in your e-mail program.
Create a search engine submission budget.
Apply due diligence when choosing marketing tools and partners.
Distribute targeted press releases to relevant media outlets to increase visibility.
Perform a competitor keyword analysis to identify room for differentiation.
Build links to create a network over which information about your products and services can travel.
Submit your URL regularly and judiciously.
Buy a text ad in an e-mail newsletter.
Create special URLs that let you track promotions and understand ROI.
Avoid superlatives, and support your claims.
Promote your site in news groups and mailing lists.
Leverage others' expertise to optimize your site.
Create a ‘link to us' page.
Use area-based keywords in your Title tag and meta tags.
Have easy-to-load pages that are search engine-friendly.
Know which page your visitors use when leaving your Web site.
Gain insight into your visitors' technical preferences and capabilities.
Track your web site's performance over the short and the long-term.
Use proper grammar, straightforward language, and proofread!
Make sure that when you delete a keyword, you do it everywhere.
Do not modify ads that have already been approved by ad services.
How to Rank Higher in the Search Engines
Leverage your landing pages to educate, convert and cross-sell the user.
Leverage your customer relations to evolve your site and offers.
Take a multi-pronged approach to marketing your web site.
Do not repeat words in a gimmicky way.
Develop a unique call-to-action that describes the service or product you provide.
Monitor your site and make sure there are no broken links.
Remember “truth in advertising.”
Publish an Online Newsletter or E-Zine.
Respect and apply all legal standards.
Do not create or place ads if your site is under construction.
Do not direct users to a page with pop-up windows.
Make sure your URL is accurate and works.
Know your options: Enhance Interactive.
Know your options: FindWhat.com.
Know your options: Search123.
Iterate to improve your PPC campaign, and grow based on positive results.
Set informed and realistic PPC goals, and track and analyze based on those goals.
Take a methodological approach to PPC campaign analysis and Return on Investment (ROI).
Use PPC tracking to identify top search keywords and phrases
Use Single Access Page tracking to drive visitors to the content that they are looking for.
Absolutely use your keywords in the body of your text.
Provide as much rich and relevant content as you can to drive qualified visitors to your site.
Understand the difference between directories and engines.
Iteratively tune your keywords and submit them to search engines.
Avoid link farms.
Select link partners based on popularity and relevance to your web site.
Develop and maintain Link Popularity.
Do not use keywords in meta tags if the keyword is not in the single page body text.
Hard code URLs into your site map.
Leverage image and alt tags to include keywords.
Use easy-to-read font sizes.
Include negative keywords to target your listings even further.
Iterate, iterate, iterate: constantly tweak and monitor your PPC campaigns.
Leverage Pay Per Click engines to inexpensively test new products in the online marketplace.
Plan and set your own limits for PPC campaigns.
Make sure your site has an e-mail capture form.
Feature testimonials from satisfied customers.
Know which page your visitors enter your Web site.
Scrutinize your site's top exit pages to identify areas for improvement.
Understand relationship and business impact of visitors, leads, sales and earnings.
Focus on a few rich keywords.
Select a range of keywords and keyword phrases.
Use keyword tracking to understand your audience's preferences.
Use PPC tracking analysis understand your visitors and optimize your content
Before you start, understand web metrics and how to use them.
Coordinate your online and offline marketing efforts.
Correlate web design and search engine optimization.
Create rich content that is also sound content.
Do not duplicate content.
Decide whether to prioritize click though rate (CTR) or branding for your Overture PPC campaign.
Direct visitors to the product, service or content they seek – not just the home page
Do not bid more than you can afford.
Do not do repeated searches on your own keyword(s).
Rent targeted e-mail lists.
Write powerful headlines for your e-mails.
Use a secure server for collecting personal information from users.
Implement an affiliate program that provides incentives for customers.
Know your options: Google AdWords.
Create several ads for each keyword group depending on its scope.
Feature reciprocal links on your site.
Use keywords in your hyperlinks.
Iterate, iterate, iterate: constantly update and maintain your search engine optimization.
Pursue both search engine optimization and Pay Per Click strategies to increase traffic.
Plan ahead for your submissions.
Make sure your site has a working Back button.
Consider swapping ad space with other online publishers.
Leverage a combination of PPC campaigns and SEO to achieve long- and short-term goals.
Know your goals and plan you PPC campaign accordingly.
Track individual campaigns to understand which of them are most effective.
Limit the use of Secure Server as a landing or home page.
Add a field to allow users to search within your site.
Identify partnerships and other arrangements.
Use standard, concise grammar and style when writing online advertisements.
Install a "Signature" in your e-mail program.
Create a search engine submission budget.
Apply due diligence when choosing marketing tools and partners.
Distribute targeted press releases to relevant media outlets to increase visibility.
Perform a competitor keyword analysis to identify room for differentiation.
Build links to create a network over which information about your products and services can travel.
Submit your URL regularly and judiciously.
Buy a text ad in an e-mail newsletter.
Create special URLs that let you track promotions and understand ROI.
Avoid superlatives, and support your claims.
Web Traffic Frequently Asked Questions
What are web metrics and why do they matter to me?
How can I help users find information even more quickly?
What are basic ways I can ensure I am not wasting my marketing money?
How do I avoid online marketing scams?
How can I promote my web site while keeping in touch with existing customers?
What is a good way to build a targeted contact list for direct marketing?
What is a good way to acquire a lot of vetted prospects for direct marketing?
How can I help prospective customers associate my company with the products and information they value?
Are text ads effective marketing tools, or too old-fashioned?
How can I collaborate with other online businesses to support my viral marketing efforts?
What are good forums in which to promote my site?
How can I make my e-mails stand out from the junk?
Are there specific rules for writing Pay Per Click ads?
What claims should I make or avoid in my Pay Per Click ads?
Will slogans enhance or detract from my Pay Per Click ad?
How should I call attention to my Pay Per Click ad?
Do I need to include legal symbols in my limited ad text?
What obligation do I have to identify my relationships with partners and affiliates?
To what extent can I make claims in my ad?
How can I craft a link that reinforces my value proposition?
Do I need to link my ad to a URL, or can I direct users to an e-mail address or file?
Should I place ads if my site is under construction?
Does GoogleAds allow me to direct users to a page with pop-up windows?
Am I required to let users go back to the GoogleAds results page?
How can I make my web site searchable by search engines while also collecting users' personal information responsibly?
What can I do to build my word-of-mouth advertising?
How can I leverage my customers' experience to enhance my credibility?
Can I use PPC to test my new site?
How do I increase my chances of maximizing my marketing ROI?
How do I tell which of my marketing efforts is really paying off?
Should my online and offline marketing efforts overlap?
What insight can I get into customers' needs?
Is quantity or quality more important when I am building links?
How should I choose my link partners?
Should my link include keywords?
Are link farms a smart way to build lots of links?
How can I build my online network?
How do I determine whether I should focus on getting visitors or visibility in my Overture ads?
If I need to both acquire visitors and brand my site in Overture ads, how do I fit it all in?
What does Overture offer?
What does FindWhat.com offer?
What does Search123 offer?
What does Enhance Interactive offer?
What does Google AdWords offer?
How can I use my URL to track different promotions and understand my ROI?
Which strategy works better for short term traffic generation goals? Long term?
Can I use landing pages to do more sell the product I advertised?
What are some important metrics to focus on in my pay per click analysis?
How can I leverage my web presence to increase my bottom line?
Why is my pay per click campaign not working?
Are keywords important to my pay-per-click strategy?
What goals should I set for my site to accurately gauge the success of my PPC campaign?
What other PPC opportunities exist?
What levels of keywords exist, and how can I use them?
Is PPC advertising very expensive?
How flexible are PPC advertising campaigns?
What should I bid for keywords?
How can I leverage the information I collected in my initial PPC campaign?
How can I target my PPC ad keywords to get more qualified visitors?
Will changing an ad affect my ability to monitor my campaign?
How should I design my GoogleAds based on the quality of my keywords?
Will I aid or sabotage my PPC campaign by searching for and clicking on my own ads?
How do I delete a keyword from an ad campaign if I need to?
How do I evolve my PPC campaign?
To which page should I direct users who are responding to an ad?
Are PPC and SEO complementary?
What can I do to keep the industry informed about what my company is doing?
How can my company put its best foot forward?
What is the difference between a directory and a search engine?
How can I use my special knowledge to drive traffic to my site?
How can I identify the reason visitors are not converting?
How can I understand and anticipate what customers are looking for?
How can I tell if my strategies are affecting my web site’s effectiveness in the short- and long-term?
How do I know what kind of OS my audience uses so that I can design for their needs?
How can I gauge the performance of individual Internet marketing campaigns?
How can I better understand what users are looking for on my site?
How can I better understand whether my site is meeting visitors' needs?
How can I design a web site that meets my customers' needs and that is identifiable by search engines?
How does Link Popularity figure in my web site's ranking?
How can I help target my site and ads to users in a specific location?
Where should I place the most important keywords within the meta description tag?
Should I repeat keywords that are in my tags in the page's body text?
Does font size affect how a search engine indexes my web site?
What are some underutilized features of a web page that I could use to enhance my site's ranking?
Is it a good idea to include keywords in my hyperlinks and URLs?
How can secure servers affect indexing by search engines?
Can dynamically created pages affect how search engines index my web site?
Should I include as many keywords as possible in my meta tags?
What is a good way to solicit links from other sites?
How can I create content that is keyword-rich and also useful to a visitor?
Are more keywords better?
Should I post my site under several different site names with the same content?
How do I maintain my search engine optimization?
How often should I submit my web site to search engines for indexing?
How long should I allow for a search engine to index my site?
How can I determine the best way to differentiate my site from my competitors'?
Do I need to pay to submit my web site to a search engine?
What should I do if I do not have the in-house resources to optimize my site?
How closely related should the web design and optimization processes be?
How do I keep my web site optimized?
I need info on getting my page listed higher in search results.


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Guru Spotlight
Jerry Mayo