Negative keywords are words that do not apply to your product or service offering. For example, if you offer travel packages, you would not want people searching for “free travel” to find your site. Therefore including “free” as a negative keyword in your tags will narrow and focus the number of visitors to your site by not presenting your ad as an option to web users seeking free travel. Applying such focused matching options will help you reach the most appropriate prospects, reduce your PPC expenses, and increase your ROI. Google AdWords and Overture both allow you to include negative keywords in your ads.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Ask a Question

Not finding the advice and tips you need on this Web Traffic Tip Site? Request a Tip Now!

Guru Spotlight

Linda Handiak

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!