Search keywords are those words or phrases that Internet users provide to a search engine in order to find new web sites. Both phrases and isolated words can be used to identify the interests of your audience. Keyword tracking software enables you to learn the keywords and phrases that were used to locate your web site, as well as those terms that were never used. Particular terms can evolve over time, and being in tune with this change can help you anticipate the needs, interests, and preferences of your customers.

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