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Is it a good idea to include keywords in my hyperlinks and URLs?

Use keywords in your hyperlinks.

Some search engines also look at the words that comprise your Hyperlinks to determine keyword relevancy. Consider renaming pages of your web site with your keywords to gain a top web ranking on Google, packing each of the hyperlinks on your home page with keywords and keyword phrases. In addition to driving more traffic to your site, this will also make your links stand out, making people want to want to click them and spend more time on your site - improving your chances of gaining a new client. Leverage your web tracking tools to judge which keywords will most appeal to visitors perusing your content.

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