September 10, 2010
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Issue 136: Before you start, understand web metrics and how to use them.
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September 3, 2010
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Issue 135: Coordinate your online and offline marketing efforts.
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August 27, 2010
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Issue 134: Correlate web design and search engine optimization.
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August 20, 2010
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Issue 133: Create rich content that is also sound content.
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August 13, 2010
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Issue 132: Do not duplicate content.
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August 6, 2010
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Issue 131: Decide whether to prioritize click though rate (CTR) or branding for your Overture PPC campaign.
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July 30, 2010
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Issue 130: Direct visitors to the product, service or content they seek – not just the home page
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July 23, 2010
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Issue 129: Do not bid more than you can afford.
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July 16, 2010
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Issue 128: Do not do repeated searches on your own keyword(s).
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July 9, 2010
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Issue 127: Rent targeted e-mail lists.
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July 2, 2010
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Issue 126: Write powerful headlines for your e-mails.
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June 25, 2010
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Issue 125: Use a secure server for collecting personal information from users.
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June 18, 2010
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Issue 124: Implement an affiliate program that provides incentives for customers.
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June 11, 2010
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Issue 123: Know your options: Google AdWords.
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June 4, 2010
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Issue 122: Know your options: Overture.
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May 28, 2010
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Issue 121: Create several ads for each keyword group depending on its scope.
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May 21, 2010
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Issue 120: Feature reciprocal links on your site.
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May 14, 2010
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Issue 119: Use keywords in your hyperlinks.
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May 7, 2010
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Issue 118: Iterate, iterate, iterate: constantly update and maintain your search engine optimization.
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April 30, 2010
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Issue 117: Pursue both search engine optimization and Pay Per Click strategies to increase traffic.
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April 23, 2010
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Issue 116: Plan ahead for your submissions.
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April 16, 2010
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Issue 115: Make sure your site has a working Back button.
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April 9, 2010
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Issue 114: Consider swapping ad space with other online publishers.
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April 2, 2010
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Issue 113: Leverage a combination of PPC campaigns and SEO to achieve long- and short-term goals.
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March 26, 2010
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Issue 112: Know your goals and plan you PPC campaign accordingly.
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March 19, 2010
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Issue 111: Track individual campaigns to understand which of them are most effective.
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March 12, 2010
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Issue 110: Limit the use of Secure Server as a landing or home page.
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March 5, 2010
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Issue 109: Add a field to allow users to search within your site.
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February 26, 2010
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Issue 108: Identify partnerships and other arrangements.
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February 5, 2010
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Issue 107: Use standard, concise grammar and style when writing online advertisements.
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January 29, 2010
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Issue 106: Install a "Signature" in your e-mail program.
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January 22, 2010
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Issue 105: Create a search engine submission budget.
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January 15, 2010
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Issue 104: Apply due diligence when choosing marketing tools and partners.
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January 8, 2010
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Issue 103: Distribute targeted press releases to relevant media outlets to increase visibility.
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January 1, 2010
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Issue 102: Perform a competitor keyword analysis to identify room for differentiation.
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December 25, 2009
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Issue 101: Build links to create a network over which information about your products and services can travel.
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December 18, 2009
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Issue 100: Submit your URL regularly and judiciously.
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December 11, 2009
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Issue 99: Buy a text ad in an e-mail newsletter.
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December 4, 2009
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Issue 98: Create special URLs that let you track promotions and understand ROI.
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November 27, 2009
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Issue 97: Avoid superlatives, and support your claims.
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January 25, 2008
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Issue 96: Promote your site in news groups and mailing lists.
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January 18, 2008
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Issue 95: Leverage others' expertise to optimize your site.
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January 11, 2008
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Issue 94: Create a ‘link to us' page.
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January 4, 2008
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Issue 93: Use area-based keywords in your Title tag and meta tags.
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December 28, 2007
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Issue 92: Have easy-to-load pages that are search engine-friendly.
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December 21, 2007
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Issue 91: Know which page your visitors use when leaving your Web site.
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December 14, 2007
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Issue 90: Gain insight into your visitors' technical preferences and capabilities.
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December 7, 2007
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Issue 89: Track your web site's performance over the short and the long-term.
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November 30, 2007
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Issue 88: Use proper grammar, straightforward language, and proofread!
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November 23, 2007
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Issue 87: Make sure that when you delete a keyword, you do it everywhere.
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November 16, 2007
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Issue 86: Do not modify ads that have already been approved by ad services.
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November 9, 2007
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Issue 85: How to Rank Higher in the Search Engines
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October 26, 2007
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Issue 84: Leverage your landing pages to educate, convert and cross-sell the user.
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October 12, 2007
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Issue 83: Leverage your customer relations to evolve your site and offers.
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October 5, 2007
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Issue 82: Take a multi-pronged approach to marketing your web site.
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September 28, 2007
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Issue 81: Do not repeat words in a gimmicky way.
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September 21, 2007
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Issue 80: Develop a unique call-to-action that describes the service or product you provide.
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September 7, 2007
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Issue 79: Monitor your site and make sure there are no broken links.
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August 31, 2007
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Issue 78: Remember “truth in advertising.”
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August 24, 2007
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Issue 77: Publish an Online Newsletter or E-Zine.
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August 17, 2007
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Issue 76: Respect and apply all legal standards.
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August 10, 2007
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Issue 75: Do not create or place ads if your site is under construction.
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August 3, 2007
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Issue 74: Do not direct users to a page with pop-up windows.
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July 27, 2007
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Issue 73: Make sure your URL is accurate and works.
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July 13, 2007
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Issue 72: Know your options: Enhance Interactive.
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July 6, 2007
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Issue 71: Know your options: FindWhat.com.
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June 29, 2007
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Issue 70: Know your options: Search123.
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June 22, 2007
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Issue 69: Iterate to improve your PPC campaign, and grow based on positive results.
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June 15, 2007
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Issue 68: Set informed and realistic PPC goals, and track and analyze based on those goals.
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June 8, 2007
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Issue 67: Take a methodological approach to PPC campaign analysis and Return on Investment (ROI).
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June 1, 2007
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Issue 66: Use PPC tracking to identify top search keywords and phrases
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May 25, 2007
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Issue 65: Use Single Access Page tracking to drive visitors to the content that they are looking for.
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May 18, 2007
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Issue 64: Absolutely use your keywords in the body of your text.
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May 11, 2007
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Issue 63: Provide as much rich and relevant content as you can to drive qualified visitors to your site.
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May 4, 2007
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Issue 62: Understand the difference between directories and engines.
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April 27, 2007
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Issue 61: Iteratively tune your keywords and submit them to search engines.
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April 20, 2007
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Issue 60: Avoid link farms.
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April 13, 2007
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Issue 59: Select link partners based on popularity and relevance to your web site.
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April 6, 2007
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Issue 58: Develop and maintain Link Popularity.
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March 30, 2007
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Issue 57: Do not use keywords in meta tags if the keyword is not in the single page body text.
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March 23, 2007
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Issue 56: Hard code URLs into your site map.
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March 16, 2007
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Issue 55: Leverage image and alt tags to include keywords.
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March 9, 2007
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Issue 54: Use easy-to-read font sizes.
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March 2, 2007
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Issue 53: Include negative keywords to target your listings even further.
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February 23, 2007
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Issue 52: Iterate, iterate, iterate: constantly tweak and monitor your PPC campaigns.
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February 16, 2007
|
Issue 51: Leverage Pay Per Click engines to inexpensively test new products in the online marketplace.
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February 9, 2007
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Issue 50: Plan and set your own limits for PPC campaigns.
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February 2, 2007
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Issue 49: Make sure your site has an e-mail capture form.
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January 26, 2007
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Issue 48: Feature testimonials from satisfied customers.
|
January 19, 2007
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Issue 47: Know which page your visitors enter your Web site.
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January 12, 2007
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Issue 46: Scrutinize your site's top exit pages to identify areas for improvement.
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January 5, 2007
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Issue 45: Understand relationship and business impact of visitors, leads, sales and earnings.
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December 29, 2006
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Issue 44: Focus on a few rich keywords.
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December 22, 2006
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Issue 43: Select a range of keywords and keyword phrases.
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December 15, 2006
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Issue 42: Use keyword tracking to understand your audience's preferences.
|
December 8, 2006
|
Issue 41: Use PPC tracking analysis understand your visitors and optimize your content
|
December 1, 2006
|
Issue 40: Before you start, understand web metrics and how to use them.
|
November 24, 2006
|
Issue 39: Coordinate your online and offline marketing efforts.
|
November 17, 2006
|
Issue 38: Correlate web design and search engine optimization.
|
October 27, 2006
|
Issue 37: Create rich content that is also sound content.
|
October 20, 2006
|
Issue 36: Do not duplicate content.
|
October 13, 2006
|
Issue 35: Decide whether to prioritize click though rate (CTR) or branding for your Overture PPC campaign.
|
October 6, 2006
|
Issue 34: Direct visitors to the product, service or content they seek – not just the home page
|
September 29, 2006
|
Issue 33: Do not bid more than you can afford.
|
September 22, 2006
|
Issue 32: Do not do repeated searches on your own keyword(s).
|
September 15, 2006
|
Issue 31: Rent targeted e-mail lists.
|
September 8, 2006
|
Issue 30: Write powerful headlines for your e-mails.
|
September 1, 2006
|
Issue 29: Use a secure server for collecting personal information from users.
|
August 25, 2006
|
Issue 28: Implement an affiliate program that provides incentives for customers.
|
August 18, 2006
|
Issue 27: Know your options: Google AdWords.
|
August 4, 2006
|
Issue 25: Create several ads for each keyword group depending on its scope.
|
July 21, 2006
|
Issue 24: Feature reciprocal links on your site.
|
July 14, 2006
|
Issue 23: Use keywords in your hyperlinks.
|
July 7, 2006
|
Issue 22: Iterate, iterate, iterate: constantly update and maintain your search engine optimization.
|
June 30, 2006
|
Issue 21: Pursue both search engine optimization and Pay Per Click strategies to increase traffic.
|
June 23, 2006
|
Issue 20: Plan ahead for your submissions.
|
June 16, 2006
|
Issue 19: Make sure your site has a working Back button.
|
June 9, 2006
|
Issue 18: Consider swapping ad space with other online publishers.
|
June 2, 2006
|
Issue 17: Leverage a combination of PPC campaigns and SEO to achieve long- and short-term goals.
|
May 26, 2006
|
Issue 16: Know your goals and plan you PPC campaign accordingly.
|
May 19, 2006
|
Issue 15: Track individual campaigns to understand which of them are most effective.
|
May 12, 2006
|
Issue 14: Limit the use of Secure Server as a landing or home page.
|
May 5, 2006
|
Issue 13: Add a field to allow users to search within your site.
|
April 28, 2006
|
Issue 12: Identify partnerships and other arrangements.
|
April 14, 2006
|
Issue 11: Use standard, concise grammar and style when writing online advertisements.
|
April 7, 2006
|
Issue 10: Install a "Signature" in your e-mail program.
|
March 31, 2006
|
Issue 9: Create a search engine submission budget.
|
March 17, 2006
|
Issue 8: Apply due diligence when choosing marketing tools and partners.
|
March 10, 2006
|
Issue 7: Distribute targeted press releases to relevant media outlets to increase visibility.
|
March 3, 2006
|
Issue 6: Perform a competitor keyword analysis to identify room for differentiation.
|
February 24, 2006
|
Issue 5: Build links to create a network over which information about your products and services can travel.
|
February 17, 2006
|
Issue 4: Submit your URL regularly and judiciously.
|
February 10, 2006
|
Issue 3: Buy a text ad in an e-mail newsletter.
|
February 3, 2006
|
Issue 2: Create special URLs that let you track promotions and understand ROI.
|
January 27, 2006
|
Issue 1: Avoid superlatives, and support your claims.
|