Pay Per Click advertising can generate traffic almost immediately, therefore using PPC engines is a solid short-term strategy for businesses entering the e-commerce arena, or wanting to create traffic to a new site or product, or needing to buoy their performance. However, PPC engines are becoming increasingly competitive and expensive, so it probably does not make sense for it to be your only traffic generation strategy. Search engine optimization (SEO) takes longer and requires maintenance, and can take longer to yield the kind of traffic that will achieve your traffic goals, but it can be more cost effective and secure over the long-term. You can track the performance and cost-effectiveness of both kinds of campaign using your web site traffic analysis tools.
Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.
|Jennifer Mathes, Ph.D.|