December 25, 2009, Newsletter Issue #101: Build links to create a network over which information about your products and services can travel.

Tip of the Week

One way to increase your traffic and improve your visibility is to build an online version of the old-fashioned Rolodex: word of mouth (or link!) and smart networking will reinforce your other marketing efforts, and can be a good place to start if you have a very tight budget. Build inbound links through reciprocal link exchanges to promote your web site. These links will direct users to your site from other, relevant sites, increase your company's visibility to your potential customers AND to search engines, and potentially save you some money that you can then use to focus on longer-term goals, such as search engine optimization. Building an effective link network takes time and research, however. You need to find good link partners, make link requests, wait for responses, manage those links, and check to see if your links are posted and operational. These are all straightforward tasks, but require careful thought how to build those links. Use site tracking analysis tools to track how many visitors you get from each link, and use that information to fine-tune your link building strategy.

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