January 18, 2008, Newsletter Issue #95: Leverage others' expertise to optimize your site.

Tip of the Week

Search engine optimization can be time-consuming, and because it works best when iterated, maintaining it can be frustrating. If you do not have in-house expertise, do not hesitate to talk with a specialist company. Search Engine Optimization companies understand the techniques required and stay abreast of the evolving requirements of the top search tools on the web. These companies will work with you to develop goals, create an effective search engine strategy, and generate long-term and targeted traffic to your web site.

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