August 17, 2007, Newsletter Issue #76: Respect and apply all legal standards.

Tip of the Week

It should go without saying that your ad text should be your own do not plagiarize! Moreover, you'll avoid many a headache if you take the time to apply all relevant marks to your copy, including copyright (), trademark (), sales mark (S), registered trademark (), and other annotations as appropriate. Some ad services will provide basic research into complaints and mediation, so avoid legal problems and protect your own product names and content by being cognizant of these legal requirements.

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