Visitor tracking on your web site, especially tracking web site entry points, will help you understand how they are linking to your site and what they are looking for. Also, because it is imperative to capture your visitors' attention in the first few seconds that they are on that landing page, knowing where visitors land will help you focus your content development and design efforts to make that entry page “sticky.” Since a landing page is very often a “home” page, it is important to have rich content that answers basic questions about who you are, what you do and can offer, what your products and services are, and FAQs and Testimonials that will build interest and confidence for your visitors. If, by chance, your landing page is not a home page but an article or other page, be sure to link back to that key information about your company and its products and services.
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