January 12, 2007, Newsletter Issue #46: Scrutinize your site's top exit pages to identify areas for improvement.

Tip of the Week

Leverage site path analysis to track a visitor's movements on your site, and look carefully at exit pages. While an ideal scenario might be to have a visitor find your site, explore it, complete a transaction, and then exit the site, there are plenty of cases of abandoned baskets and other early exits. Expecting anything else would be unrealistic, and you can probably expect to see a wide range of exit pages as visitors explore your site. However, if a high percentage of visitors are leaving on any particular page, you should review the page closely and consider modifications that would improve visitor retention. If the page is technically sound, focus on improving its content, thereby offering additional value to the visitor.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Web Traffic Tip Site? Request a Tip Now!

Guru Spotlight
Heidi Splete