April 7, 2006, Newsletter Issue #10: Install a "Signature" in your e-mail program.

Tip of the Week

Most e-mail programs allow you to create a "signature" that automatically appears at the end of each message you send. Use this signature to reinforce your “elevator pitch” – provide your company name, address, phone number, URL, e-mail address, and a concise description of your business offering. This will be a great summary of your value proposition for people to whom you send direct marketing e-mails, it will reinforce your value for visitors who have opted to receive e-mails from you, and it can support viral marketing efforts – providing your information to third parties to whom your target audience might forward the e-mails. Using tracking and web metrics tools throughout this process is incredibly important. All too often a new website will try a myriad of techniques to increase traffic without the web metrics analysis to truly gauge which campaigns are successful.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Web Traffic Tip Site? Request a Tip Now!

Guru Spotlight
Jennifer Mathes, Ph.D.