The PPC campaign is a tool to increase your traffic and – in the long run – your site's profitability! Start small, and do not overextend your resources. Increasing traffic at the expense of your content, design and other business operations will only undermine your site's success. If you are unsure what you should pay per click to acquire a new customer, advertising services, SEO experts and web tracking tools companies can help you. Depending on which expert you choose, you will be better equipped to design your campaign and budget appropriately.