Create rich content that is also sound content.

Keyword rich content is obviously crucial to top search engine listings, but it is not enough to just string together keywords. The content must provide some value to your visitors once they land on your site, and that requires your content to be relevant and clear. Use your own expertise to anticipate questions that your visitors might have, and thoughtfully respond to those questions. Offer your unique expertise and perspective on the market. Most importantly, organize the information, write it in plain language, and be sure to read, re-read and edit that information – after all the work you have done to get visitors to your site, it would be a shame to lose them because typos and misspellings undermined their confidence in your professionalism.