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Some web analysis software will identify the type and version of Internet browser being used by your audience, as well as the type of operating system and screen resolution. While these are primarily technical details, the information could prove very useful for redesigning and/or optimizing your web site. For example, if you know that most of your visitors view your page on a laptop-sized screen, you might want to optimize your graphics and content for a smaller screen. Or, if you know that your visitors prefer Mac to Windows, or vice versa, you can focus more of your design and testing efforts there.
|Jennifer Mathes, Ph.D.|