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When your company launches a new product or site, or wants to share intellectual capital, write an article and distribute it to magazines, newsletters, web sites and other media that are likely to be interested in it. If you can, tailor the release to meet the needs of different audiences – for example, you might provide more detailed company information to investors and more detailed product information to customers. Be sure to include your company's URL and contact information in the press release. Keep track of when and to whom you release this kind of information, and use your analyze your web site traffic in the following days and weeks to see if there is a noticeable increase in traffic, and from where. This information can confirm your choices of distribution or inform you that you need to re-think your press release strategy.