Web Traffic Newsletter Archive

September 10, 2010 Issue 136: Before you start, understand web metrics and how to use them.
September 3, 2010 Issue 135: Coordinate your online and offline marketing efforts.
August 27, 2010 Issue 134: Correlate web design and search engine optimization.
August 20, 2010 Issue 133: Create rich content that is also sound content.
August 13, 2010 Issue 132: Do not duplicate content.
August 6, 2010 Issue 131: Decide whether to prioritize click though rate (CTR) or branding for your Overture PPC campaign.
July 30, 2010 Issue 130: Direct visitors to the product, service or content they seek – not just the home page
July 23, 2010 Issue 129: Do not bid more than you can afford.
July 16, 2010 Issue 128: Do not do repeated searches on your own keyword(s).
July 9, 2010 Issue 127: Rent targeted e-mail lists.
July 2, 2010 Issue 126: Write powerful headlines for your e-mails.
June 25, 2010 Issue 125: Use a secure server for collecting personal information from users.
June 18, 2010 Issue 124: Implement an affiliate program that provides incentives for customers.
June 11, 2010 Issue 123: Know your options: Google AdWords.
June 4, 2010 Issue 122: Know your options: Overture.
May 28, 2010 Issue 121: Create several ads for each keyword group depending on its scope.
May 21, 2010 Issue 120: Feature reciprocal links on your site.
May 14, 2010 Issue 119: Use keywords in your hyperlinks.
May 7, 2010 Issue 118: Iterate, iterate, iterate: constantly update and maintain your search engine optimization.
April 30, 2010 Issue 117: Pursue both search engine optimization and Pay Per Click strategies to increase traffic.
April 23, 2010 Issue 116: Plan ahead for your submissions.
April 16, 2010 Issue 115: Make sure your site has a working Back button.
April 9, 2010 Issue 114: Consider swapping ad space with other online publishers.
April 2, 2010 Issue 113: Leverage a combination of PPC campaigns and SEO to achieve long- and short-term goals.
March 26, 2010 Issue 112: Know your goals and plan you PPC campaign accordingly.
March 19, 2010 Issue 111: Track individual campaigns to understand which of them are most effective.
March 12, 2010 Issue 110: Limit the use of Secure Server as a landing or home page.
March 5, 2010 Issue 109: Add a field to allow users to search within your site.
February 26, 2010 Issue 108: Identify partnerships and other arrangements.
February 5, 2010 Issue 107: Use standard, concise grammar and style when writing online advertisements.
January 29, 2010 Issue 106: Install a "Signature" in your e-mail program.
January 22, 2010 Issue 105: Create a search engine submission budget.
January 15, 2010 Issue 104: Apply due diligence when choosing marketing tools and partners.
January 8, 2010 Issue 103: Distribute targeted press releases to relevant media outlets to increase visibility.
January 1, 2010 Issue 102: Perform a competitor keyword analysis to identify room for differentiation.
December 25, 2009 Issue 101: Build links to create a network over which information about your products and services can travel.
December 18, 2009 Issue 100: Submit your URL regularly and judiciously.
December 11, 2009 Issue 99: Buy a text ad in an e-mail newsletter.
December 4, 2009 Issue 98: Create special URLs that let you track promotions and understand ROI.
November 27, 2009 Issue 97: Avoid superlatives, and support your claims.
January 25, 2008 Issue 96: Promote your site in news groups and mailing lists.
January 18, 2008 Issue 95: Leverage others' expertise to optimize your site.
January 11, 2008 Issue 94: Create a ‘link to us' page.
January 4, 2008 Issue 93: Use area-based keywords in your Title tag and meta tags.
December 28, 2007 Issue 92: Have easy-to-load pages that are search engine-friendly.
December 21, 2007 Issue 91: Know which page your visitors use when leaving your Web site.
December 14, 2007 Issue 90: Gain insight into your visitors' technical preferences and capabilities.
December 7, 2007 Issue 89: Track your web site's performance over the short and the long-term.
November 30, 2007 Issue 88: Use proper grammar, straightforward language, and proofread!
November 23, 2007 Issue 87: Make sure that when you delete a keyword, you do it everywhere.
November 16, 2007 Issue 86: Do not modify ads that have already been approved by ad services.
November 9, 2007 Issue 85: How to Rank Higher in the Search Engines
October 26, 2007 Issue 84: Leverage your landing pages to educate, convert and cross-sell the user.
October 12, 2007 Issue 83: Leverage your customer relations to evolve your site and offers.
October 5, 2007 Issue 82: Take a multi-pronged approach to marketing your web site.
September 28, 2007 Issue 81: Do not repeat words in a gimmicky way.
September 21, 2007 Issue 80: Develop a unique call-to-action that describes the service or product you provide.
September 7, 2007 Issue 79: Monitor your site and make sure there are no broken links.
August 31, 2007 Issue 78: Remember “truth in advertising.”
August 24, 2007 Issue 77: Publish an Online Newsletter or E-Zine.
August 17, 2007 Issue 76: Respect and apply all legal standards.
August 10, 2007 Issue 75: Do not create or place ads if your site is under construction.
August 3, 2007 Issue 74: Do not direct users to a page with pop-up windows.
July 27, 2007 Issue 73: Make sure your URL is accurate and works.
July 13, 2007 Issue 72: Know your options: Enhance Interactive.
July 6, 2007 Issue 71: Know your options: FindWhat.com.
June 29, 2007 Issue 70: Know your options: Search123.
June 22, 2007 Issue 69: Iterate to improve your PPC campaign, and grow based on positive results.
June 15, 2007 Issue 68: Set informed and realistic PPC goals, and track and analyze based on those goals.
June 8, 2007 Issue 67: Take a methodological approach to PPC campaign analysis and Return on Investment (ROI).
June 1, 2007 Issue 66: Use PPC tracking to identify top search keywords and phrases
May 25, 2007 Issue 65: Use Single Access Page tracking to drive visitors to the content that they are looking for.
May 18, 2007 Issue 64: Absolutely use your keywords in the body of your text.
May 11, 2007 Issue 63: Provide as much rich and relevant content as you can to drive qualified visitors to your site.
May 4, 2007 Issue 62: Understand the difference between directories and engines.
April 27, 2007 Issue 61: Iteratively tune your keywords and submit them to search engines.
April 20, 2007 Issue 60: Avoid link farms.
April 13, 2007 Issue 59: Select link partners based on popularity and relevance to your web site.
April 6, 2007 Issue 58: Develop and maintain Link Popularity.
March 30, 2007 Issue 57: Do not use keywords in meta tags if the keyword is not in the single page body text.
March 23, 2007 Issue 56: Hard code URLs into your site map.
March 16, 2007 Issue 55: Leverage image and alt tags to include keywords.
March 9, 2007 Issue 54: Use easy-to-read font sizes.
March 2, 2007 Issue 53: Include negative keywords to target your listings even further.
February 23, 2007 Issue 52: Iterate, iterate, iterate: constantly tweak and monitor your PPC campaigns.
February 16, 2007 Issue 51: Leverage Pay Per Click engines to inexpensively test new products in the online marketplace.
February 9, 2007 Issue 50: Plan and set your own limits for PPC campaigns.
February 2, 2007 Issue 49: Make sure your site has an e-mail capture form.
January 26, 2007 Issue 48: Feature testimonials from satisfied customers.
January 19, 2007 Issue 47: Know which page your visitors enter your Web site.
January 12, 2007 Issue 46: Scrutinize your site's top exit pages to identify areas for improvement.
January 5, 2007 Issue 45: Understand relationship and business impact of visitors, leads, sales and earnings.
December 29, 2006 Issue 44: Focus on a few rich keywords.
December 22, 2006 Issue 43: Select a range of keywords and keyword phrases.
December 15, 2006 Issue 42: Use keyword tracking to understand your audience's preferences.
December 8, 2006 Issue 41: Use PPC tracking analysis understand your visitors and optimize your content
December 1, 2006 Issue 40: Before you start, understand web metrics and how to use them.
November 24, 2006 Issue 39: Coordinate your online and offline marketing efforts.
November 17, 2006 Issue 38: Correlate web design and search engine optimization.
October 27, 2006 Issue 37: Create rich content that is also sound content.
October 20, 2006 Issue 36: Do not duplicate content.
October 13, 2006 Issue 35: Decide whether to prioritize click though rate (CTR) or branding for your Overture PPC campaign.
October 6, 2006 Issue 34: Direct visitors to the product, service or content they seek – not just the home page
September 29, 2006 Issue 33: Do not bid more than you can afford.
September 22, 2006 Issue 32: Do not do repeated searches on your own keyword(s).
September 15, 2006 Issue 31: Rent targeted e-mail lists.
September 8, 2006 Issue 30: Write powerful headlines for your e-mails.
September 1, 2006 Issue 29: Use a secure server for collecting personal information from users.
August 25, 2006 Issue 28: Implement an affiliate program that provides incentives for customers.
August 18, 2006 Issue 27: Know your options: Google AdWords.
August 4, 2006 Issue 25: Create several ads for each keyword group depending on its scope.
July 21, 2006 Issue 24: Feature reciprocal links on your site.
July 14, 2006 Issue 23: Use keywords in your hyperlinks.
July 7, 2006 Issue 22: Iterate, iterate, iterate: constantly update and maintain your search engine optimization.
June 30, 2006 Issue 21: Pursue both search engine optimization and Pay Per Click strategies to increase traffic.
June 23, 2006 Issue 20: Plan ahead for your submissions.
June 16, 2006 Issue 19: Make sure your site has a working Back button.
June 9, 2006 Issue 18: Consider swapping ad space with other online publishers.
June 2, 2006 Issue 17: Leverage a combination of PPC campaigns and SEO to achieve long- and short-term goals.
May 26, 2006 Issue 16: Know your goals and plan you PPC campaign accordingly.
May 19, 2006 Issue 15: Track individual campaigns to understand which of them are most effective.
May 12, 2006 Issue 14: Limit the use of Secure Server as a landing or home page.
May 5, 2006 Issue 13: Add a field to allow users to search within your site.
April 28, 2006 Issue 12: Identify partnerships and other arrangements.
April 14, 2006 Issue 11: Use standard, concise grammar and style when writing online advertisements.
April 7, 2006 Issue 10: Install a "Signature" in your e-mail program.
March 31, 2006 Issue 9: Create a search engine submission budget.
March 17, 2006 Issue 8: Apply due diligence when choosing marketing tools and partners.
March 10, 2006 Issue 7: Distribute targeted press releases to relevant media outlets to increase visibility.
March 3, 2006 Issue 6: Perform a competitor keyword analysis to identify room for differentiation.
February 24, 2006 Issue 5: Build links to create a network over which information about your products and services can travel.
February 17, 2006 Issue 4: Submit your URL regularly and judiciously.
February 10, 2006 Issue 3: Buy a text ad in an e-mail newsletter.
February 3, 2006 Issue 2: Create special URLs that let you track promotions and understand ROI.
January 27, 2006 Issue 1: Avoid superlatives, and support your claims.
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Jolyn Wells-Moran