June 4, 2010, Newsletter Issue #122: Know your options: Overture.

Tip of the Week

Overture is a Pay Per Click Search Engine that reaches more than 80% of active Internet users. Overture's distribution partners include MSN, Yahoo!, Lycos, AltaVista, InfoSpace, Netscape, CNET and NetZero. Overture requires a minimum deposit of $50 to open an account, and each account has a $20 minimum spend per month. Bids for keyword listings start at 10 cents. Overture offers a straightforward auction style, a large distribution network that includes Yahoo!, as well as a distribution network for non-search engine advertising. Overture also lets clients place different bids based on partner and syndication ad space, smart matching, and auto bidding. To help clients craft, manage and track PPC campaigns, Overture shows live rankings for each keyword bid, features a sophisticated keyword suggestion tool, and provides click fraud detection. The ten-cent minimum bid and the minimum monthly spend may limit your ability to truly define and rein in your PPC spending.

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