Most webmasters are very aware of the value of having quality links from relevant, on-topic links from well regarded, high traffic web sites pointing to their own site. To facilitate this, provide linking graphics, instructions and sample text to webmasters willing to link to your site. The text you use in these linking instructions is usually cut and pasted without changes, therefore you actually have a lot of control over creating linking text that will help build link relevancy. Use your web metrics to select your most powerful keywords when creating this text.
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