March 30, 2007, Newsletter Issue #57: Do not use keywords in meta tags if the keyword is not in the single page body text.

Tip of the Week

Ignore the hype about “secret” keywords in meta tags – including all possible keywords in a meta tag will hurt more than it helps. The simplest and most effective way of ensuring a solid web site ranking is to use the keywords that are in the body text in the meta tag, and vice versa. If there is a keyword not in the body text that you feel you must use in the meta tags, then insert it into the visible page text.

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