Ignore the hype about “secret” keywords in meta tags – including all possible keywords in a meta tag will hurt more than it helps. The simplest and most effective way of ensuring a solid web site ranking is to use the keywords that are in the body text in the meta tag, and vice versa. If there is a keyword not in the body text that you feel you must use in the meta tags, then insert it into the visible page text.
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|Jennifer Mathes, Ph.D.|