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November 9, 2007, Newsletter Issue #85: How to Rank Higher in the Search Engines
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Tip of the Week
Quality content and incoming links from related websites are the most important factors the search engines use to determine relevance. Page content should include your targeted keywords in H1-H3, ALT, TITLE and META Tags, as well as in paragraphs and links, with zero keywords repeated twice in a row. Incoming links should contain the keywords in the link text. You may also research the value of xml sitemaps and the Robots.txt file for other optimization opportunities.
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