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January 5, 2007, Newsletter Issue #45: Understand relationship and business impact of visitors, leads, sales and earnings.
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Tip of the Week
To really gauge the effectiveness of individual Internet marketing campaigns – or even a suite of online marketing efforts – it is important to know how people get to your site, what they do on the site, and whether visitors convert into leads and sales. Tracking leads and sales will help you perform cost-benefit analyses for campaigns, helping you better decide how to allocate your resources to create your most effective web marketing strategy.
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