Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
November 24, 2006, Newsletter Issue #39: Coordinate your online and offline marketing efforts.
1
Tip of the Week
For all of the tactics there are to increase your visibility online, it can be easy to ignore the role of old-fashioned marketing materials. Be sure to include your URL on all of your publications, and integrate the important keywords and messages that you use in your online content in your offline content, as well. Do not send contradictory messages in your online and offline correspondence – use the two to reinforce the same message of value and professionalism. Coordinating your marketing efforts in this way will present a unified corporate message to your audience, and you will be able to get more leverage out of your online efforts, including your web metric analysis, search engine optimization and PPC campaigns.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
