What is the difference between a directory and a search engine?
While people might think that using Yahoo! or Google to search the web is just a matter of preference, the two are wholly different creatures: Yahoo! (and others like it) are directories, while Google (and its contemporaries) are search engines. Directories, like Yahoo!, LookSmart and OpenDirectory Project, are edited by humans, while search engines, such as Google and AltaVista, employ automated “spiders” to “crawl” the web and identify keyword matches. Directories and search engines both measure link popularity in determining rankings, and each directory and engine has its own algorithm for ranking sites. There is some evidence that getting your site listed first on reputable, human-based directories will increase your quality links and give you stronger overall search rankings. Just keep the innate differences between directories and search engines in the back of your mind when you are crafting your Internet marketing strategy and deciding what web metrics you will be tracking, and how.
Web Traffic Frequently Asked Questions
What are web metrics and why do they matter to me?
How can I help users find information even more quickly?
What are basic ways I can ensure I am not wasting my marketing money?
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Are text ads effective marketing tools, or too old-fashioned?
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Are there specific rules for writing Pay Per Click ads?
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Should I place ads if my site is under construction?
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Am I required to let users go back to the GoogleAds results page?
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If I need to both acquire visitors and brand my site in Overture ads, how do I fit it all in?
What does Overture offer?
What does FindWhat.com offer?
What does Search123 offer?
What does Enhance Interactive offer?
What does Google AdWords offer?
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Can I use landing pages to do more sell the product I advertised?
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Are keywords important to my pay-per-click strategy?
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Is PPC advertising very expensive?
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Are PPC and SEO complementary?
What can I do to keep the industry informed about what my company is doing?
How can my company put its best foot forward?
What is the difference between a directory and a search engine?
How can I use my special knowledge to drive traffic to my site?
How can I identify the reason visitors are not converting?
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How can I tell if my strategies are affecting my web site’s effectiveness in the short- and long-term?
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How does Link Popularity figure in my web site's ranking?
How can I help target my site and ads to users in a specific location?
Where should I place the most important keywords within the meta description tag?
Should I repeat keywords that are in my tags in the page's body text?
Does font size affect how a search engine indexes my web site?
What are some underutilized features of a web page that I could use to enhance my site's ranking?
Is it a good idea to include keywords in my hyperlinks and URLs?
How can secure servers affect indexing by search engines?
Can dynamically created pages affect how search engines index my web site?
Should I include as many keywords as possible in my meta tags?
What is a good way to solicit links from other sites?
How can I create content that is keyword-rich and also useful to a visitor?
Are more keywords better?
Should I post my site under several different site names with the same content?
How do I maintain my search engine optimization?
How often should I submit my web site to search engines for indexing?
How long should I allow for a search engine to index my site?
How can I determine the best way to differentiate my site from my competitors'?
Do I need to pay to submit my web site to a search engine?
What should I do if I do not have the in-house resources to optimize my site?
How closely related should the web design and optimization processes be?
How do I keep my web site optimized?
I need info on getting my page listed higher in search results.