Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 5PM Eastern.
Q: How can I help prospective customers associate my company with the products and information they value?
Answer(s) to this Question (
1 / 1
)
Install a "Signature" in your e-mail program.
Most e-mail programs allow you to create a "signature" that automatically appears at the end of each message you send. Use this signature to reinforce your “elevator pitch” – provide your company name, address, phone number, URL, e-mail address, and a concise description of your business offering. This will be a great summary of your value proposition for people to whom you send direct marketing e-mails, it will reinforce your value for visitors who have opted to receive e-mails from you, and it can support viral marketing efforts – providing your information to third parties to whom your target audience might forward the e-mails. Using tracking and web metrics tools throughout this process is incredibly important. All too often a new website will try a myriad of techniques to increase traffic without the web metrics analysis to truly gauge which campaigns are successful.
